TARGETING THE RIGHT AUDIENCE
While we have a history of releasing physical albums in formats such as CDs, vinyl, and cassettes, and we will continue to do so, we have also made a deliberate choice to focus on digital distribution due to its numerous benefits over traditional physical distribution.
Digital distribution of music has become increasingly popular in today's digital world, offering numerous benefits for both artists and listeners. Here are some of the key advantages of digital distribution:
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Wider Reach: With digital distribution, artists can easily reach a global audience without the limitations of physical distribution. Listeners can access music from anywhere in the world through streaming platforms, digital downloads, and other online channels.
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Greater Flexibility: Digital distribution allows for greater flexibility in terms of release dates, pricing, and distribution channels. Artists can release music on their own schedule and choose the platforms that work best for them.
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Lower Costs: Compared to physical distribution, digital distribution is generally more cost-effective for artists. They can
distribute their music without the need for physical packaging, shipping, or storage costs, reducing the overall expenses.
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Analytics and Data: Digital distribution platforms provide artists with detailed analytics and data on their listeners, including demographics, geographic locations, and listening habits. This data can help artists make informed decisions about their marketing, promotion, and touring.
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Environmental Sustainability: Digital distribution is more environmentally friendly than physical distribution, as it eliminates the need for physical packaging and shipping. This helps reduce the carbon footprint of the music industry and contributes to a more sustainable future.
Digital distribution of music has revolutionized the music industry, providing greater opportunities for artists to reach a wider audience and for listeners to access music from anywhere in the world. It has also reduced costs, provided greater flexibility, and contributed to a more sustainable future for the industry.
DIGITAL-INTER-MEDIA ART
Digital inter-media art is a form of art that blends various digital mediums and technologies to create innovative and interactive works of art. This form of art is characterized by its use of digital tools and technologies, such as computer programming, digital imaging, video, animation, and virtual reality, among others.
When musicians collaborate with visual artists to create video art, graphic motions, and animations that complement their music, it can elevate the entire experience for the audience. This collaboration between the two mediums can produce a unique and memorable experience that engages the audience in a deeper way.
When musicians collaborate with visual artists, they bring together different perspectives, ideas, and techniques. This can result in creative cross-pollination that pushes both the musician and the visual artist to explore new avenues and take risks.
By working with artists from different fields, Petrichor Records creates a diverse range of art that is not limited to one particular medium. This diversity is reflected in the label's catalog, which features music, and various digital art mediums such as graphic design, painting, motion graphic, animation, and other forms of interdisciplinary art.
New Music by Living Composers
Series 1, Vol. 1: Solo Piano Music
New Music by Living Composers
Series 1, Vol. 2: Solo Instrumental Music
New Music by Living Composers
Series 1, Vol. 3: Chamber Ensemble Works
New Music by Living Composers
Series 1, Vol. 4: Chamber Orchestra Works
New Music by Living Composers
Series 1, Vol. 5: Orchestral Works
New Music by Living Composers
Series 1, Vol. 6: Electronic Works
New Music by Living Composers
Series 1, Vol. 7: Improvisational Works
Iranian New Waves, Vol. I
Contemporary Flute Music of Iran;
An Anthology
New Music by Living Composers
Series 1, Vol. 8: Choral Works
Soundscapes in the Mist
Minimpronics