Digital inter-media art is a form of art that blends various digital mediums and technologies to create innovative and interactive works of art. This form of art is characterized by its use of digital tools and technologies, such as computer programming, digital imaging, video, animation, and virtual reality, among others.

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When musicians collaborate with visual artists to create video art, graphic motions, and animations that complement their music, it can elevate the entire experience for the audience. This collaboration between the two mediums can produce a unique and memorable experience that engages the audience in a deeper way.

When musicians collaborate with visual artists, they bring together different perspectives, ideas, and techniques. This can result in creative cross-pollination that pushes both the musician and the visual artist to explore new avenues and take risks.

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By working with artists from different fields, Petrichor Records creates a diverse range of art that is not limited to one particular medium. This diversity is reflected in the label's catalog, which features music, and various digital art mediums such as graphic design, painting, motion graphic, animation, and other forms of interdisciplinary art.